Market Research

Insider ID has developed a special brand scorecard which has higher accuracy, in defining the impact of the brand on the purchasing decision of the buyer and the importance of different attributes for the consumer.

Custom Quantitative Research

Qualitative Focus Groups

Qualitative In-Depth Interviews

Custom Quantitative Research

Why quantitative research?

Qualitative Research gives your business the power to turn numbers into narratives, revealing the insights behind the behavior that drive success.

What we do?

Our service transforms data into compelling stories, helping you to understand the “why” and “what” of certain behavior.

How it works?

We conduct rigorous surveys and employ advanced analytics to uncover trends and insights allowing you to make data-driven decisions with confidence.

Used methodologies: CAWI, CAPI, CATI, PAPI

Qualitative Focus Groups

Why Focus Groups?

Focus groups are your gateway to understanding the emotional landscape of your market and social behavior, providing insights that foster genuine connections.

What we do?

This service brings together real people in a collaborative setting, offering you a window into their thoughts, feelings, and preferences.

How it works?

Through guided discussions led by expert moderators, we capture candid feedback that reveals the emotional drivers behind individuals’ decisions and behavior.

Qualitative In-Depth Interviews

Why In-Depth Interviews?

In-Depth interviews provide intimate insights into the hearts and minds of your customers, uncovering the motivations that matter most.

What we do?

Our service delves deep into personal stories and experiences, offering you perspectives for what are the motivations behind one’s behavior.

How it works?

With skillful, one-on-one conversation, we explore the personal journeys, extracting rich insights that help you align your strategies with the true needs and desires.

Let’s Collaborate!

From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.

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Contact Us!

Moskovska 6A, 
1000 Skopje, Macedonia

Call us: +389 71 210 471/+389 72 219 806

Mail: info@insider.mk

Mon – Fri: 08:00 – 16:00